While researching my paper topic I found the perfect article for my paper. It is titled Consumerism in the Fashion Industry. This article talks about how certain fashion trends became popular, their marketing strategies, and what does or does not make them popular to the consumer's eye. It talks about how different brands attract different ethnicities. For example, high end fashion brands appeal to the Caucasian race, while the less expensive brands attract the African American race. This makes a statement that African Americans cannot afford the more expensive brands. As a result more blacks are trying to move towards buying the expensive brands proving that just because of their color, that doesn’t mean that they can’t afford the brand.
My part of the paper has to do with UGGs. UGGs are discussed in the article as well. It talks about how UGGs are a trend that is here to stay. It talks about their appeal or disgust to different consumers. This article claims that UGGs have one of the best marketing strategies. This article contains research on men’s view on UGGs and how they are portrayed in the eyes of different ethnicities.
